What Is SEM / Search Engine Marketing?

SEM stands for “search engine marketing.” It is the process of   gaining traffic  from or visibility on search engines. The phrase is  also sometimes shortened to “search marketing.”

SEM is an  umbrella term that covers two broad areas:

  • Gaining traffic  through free SEO efforts
  • Gaining traffic through paid search  advertising

for more info: http://searchengineland.com/guide/what-is-sem

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