It has long been my view that most sales reps have made poor use of email strategy, not to mention blogging, as part of their sales process. So, I invited Ben Settleback to Intrepid Radio to discuss what can be done.
Ben is an email specialist out of BenSettle.com, and you can join his great mailing list there as well.
First, we cover some email basics:
1. Why you should send marketing email every day. 2. How large your mailing list should be. 3. Content, and how to generate it. 4. The whole point of blogging is to build your mailing list.