OK, so I hear this a lot, that brands want more followers on Facebook, Twitter or any other social media property they have. Now I totally understand where they are coming from, as it seems like a good indicator for how well they’re doing in their social media marketing activities. I too have been part of building a few follower bases and sure – it’s really nice to see that number growing.
However, when you think about it, the only time the growing of that number is of any good is if it’s got some correlation with coming closer to reaching your business goals. I might be kicking in an open door here, but before going onto answering the question I felt that needed to be said.