Creating Employee Buy-in for Social Media Marketing

Convincing management of the need for a social media strategy and its implementation can be hard enough as it is, but when that strategy also needs the direct support of the employees through their accounts it can be even harder to implement. Employees’ social media accounts – for a number of personal and even possibly legal reasons – can be difficult to gain access to or even to give input on. Employees’might work from 9-5 and sometimes much longer hours but their social media accounts represent them 24 hours a day.

for more info:http://socialmediatoday.com/jason-howie/848031/creating-employee-buy-social-media-marketing

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