Social media is now an essential part of the marketing mix
As the recent report from Econsultancy and Adobe has demonstrated, most companies now look at social media as a key part of their marketing and overall business strategies. 66% of digital marketers surveyed (working for companies with an annual turnover of more than £100m) agreed that ‘social media is integral to business strategy’, while 67% said that social media activity was ‘integral to their marketing mix’.
It seems to be even more important for smaller business organisations, those with a turnover lower than £100m (SME or SMB). A Manta survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. According to another recent analysis of more than 300 Chicago-based news sites, Facebook and Twitter drive more than half of all referred visits for small business sites, three times the percentage of larger sites.