Tips on Social Media for Small Business: #1 Why You Need It

Social media is now an essential part of the marketing mix

As the recent report from Econsultancy and Adobe has demonstrated, most companies now look at social media as a key part of their marketing and overall business strategies. 66% of digital marketers surveyed (working for companies with an annual turnover of more than £100m) agreed that ‘social media is integral to business strategy’, while 67% said that social media activity was ‘integral to their marketing mix’.

It seems to be even more important for smaller business organisations,  those with a turnover lower than £100m (SME or SMB).  A Manta survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.  According to another recent analysis of more than 300 Chicago-based news sites, Facebook and Twitter drive more than half of all referred visits for small business sites, three times the percentage of larger sites.

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