Just 38% of companies have a content marketing strategy.
This headline gave me pause as I was catching up on my reading!
Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their first ever-Content Marketing Report. The report is based on a survey of more than 1,300 digital marketing professionals. The upside to this survey is that 90% of those surveyed believe content marketing will become more important over the next twelve months.
What caught my attention though is this – just 38% currently have a defined strategy in place. For more info: http://socialmediatoday.com/tonyzambito/910431/content-marketing-are-you-part-38