Content Marketing: Are You Part of the 38 Percent?

Just 38% of companies have a content marketing strategy.

This headline gave me pause as I was catching up on my reading!

Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their first ever-Content Marketing Report.  The report is based on a survey of more than 1,300 digital marketing professionals.  The upside to this survey is that 90% of those surveyed believe content marketing will become more important over the next twelve months.

What caught my attention though is this – just 38% currently have a defined strategy in place. For more info:


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