Increasing User Engagement on Facebook

If you use Facebook as a tool for promoting your business or brand, then you have probably noticed that Facebook has recently updated its EdgeRank, also known as its News Feed Algorithm.

Facebook is not trying to hide the fact that they want businesses to start paying to promote their posts. It is in Facebook’s best interests if your posts are not showing up in people’s newsfeeds. They want you to pay to have your posts appear there.
You might wonder if there is any hope in getting your posts noticed in Facebook’s newsfeeds without having to pay to promote them. While it is not possible to have your posts appear to everyone who has “liked” your page (even if you pay to promote them), it is possible to improve your chances of having your posts noticed by keeping these tips in mind.

 

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