Track Social recently conducted an extended study of major brand activity on Twitter. The results have been collected in the 10 Keys to Optimizing Twitter Engagement, available for download here.
The white paper includes surprising new insights and accompanying charts ranging from the best time of day to tweet to the most compelling kinds of content.
We look at four areas of Tweet Optimization: Content, Frequency, Length, and Timing. Each individual area can yield improvement of over 100% in response levels via Retweet.
Exactly how each insight applies to a specific brand will vary, however when used together, as part of an ongoing program, the benefits of using these insights will be significant.
Here are some of the Keys to Optimizing Twitter Engagement.
1. Ask for what you want.