Facebook has been adjusting its EdgeRank algorithm over the last few weeks and many brands have seen a significant loss in the ‘average reach’ of their posts.
There was a rather dramatic change (most likely several) between the end of August and September 29 that has affected many brands’ social media performance for the worse, especially in terms of their average reach. This has been confirmed by Facebook, other analysts and our own statistics. The average number of unique impressions (organic, paid and viral reach) began to decrease in August with a sharp dip on September 20.
Facebook makes changes to its illusive EdgeRank algorithm