Over the last few weeks I’ve been working with clients on setting up a social media strategy for their business and it’s become very apparent that they have very little idea of what a social media strategy is.
So before I tell you exactly what a social media strategy is let me tell you what it definitely is not:
•A social media strategy is not setting up a Facebook account, spamming your friends about it and then posting content any time you are available.
•A social media strategy is not setting up a like gate and then forcing people to like you in return for some cheap bribe
•A social media strategy is not consistently posting images and articles to your wall which sell your products to your fans
I know that this list of things NOT to do seems very simple but I am finding that more and more businesses just don’t “get” social media. They think that it’s a place they can get a quick pay off and generate HUGE returns.