What Consumers Know That Marketers Don’t

I’ve got shopping on the brain lately. But then again, who doesn’t? Black Friday, Small-Business Saturday, Cyber Monday, Giving Tuesday…it’s enough to drive anyone who can name all the days of the week insane. It seems there’s a never-ending slog of exhortations to buy, buy, buy some more.

But where there’s shopping to be done, there are decisions to be made. Consumers need to have some way to narrow it down to the thing they want. Which is why the things that may have the best chance of breaking through are the ones consumers are already engaged with.  And what “brand engagement” looks like to consumers may not be quite what marketers think.

for more info: http://goo.gl/49AHg

dec 18

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