This New York Post headline is almost 30 years old. But, It would be just as effective today as it was in 1983. In fact, it’s a classic from which we can learn 5 important lessons.
When you apply these lessons to every headline you write, you will dramatically improve the readership of your online articles and blog posts.
- Be brief. In just 5 words, this headline grabs our complete attention. There isn’t a single wasted word.
- Lure your readers into the story. This headline absolutely demands that we read the rest of the article. How can anyone not want to know what the heck happened?
- Don’t tell too much of the story. If we know absolutely everything worth knowing, after we have finished reading the headline, then there’s no point in continuing on to the full article.
For more info: http://goo.gl/6lAEH