According to its Feb. 1, 2012 regulatory filing, Facebook generated $3.15 billion in ad revenue in 2011.
Pivotal Research Analyst Brian Wieser predicts Facebook’s 2012 ad revenue will grow “32% this year to $4.2 billion and hit $12.6 billion by 2017,” according to a MediaPost article.
So in May, when General Motors pulled its $10 million ad campaign right before Facebook’s IPO, it rocked the ad industry probably as much as it rocked Facebook. But a new Q2 2012 report from TBG Digital, a leading Facebook advertising buyer, shows Facebook ad costs continuing to rise, a sign that demand continues to be strong.
This year, Facebook has come out with a series of new advertising opportunities as it works to capture more revenue — and more big-brand ad revenue at that.
Facebook Ad Change Timeline
For more info: http://mashable.com/2012/07/24/facebook-ad-changes/