Brands and businesses are certainly making a stronger push than ever on social media, which makes sense — that’s where the people are. Figuring out just how much social media marketing returns on investments of time and money, however, is harder to do.
Facebook marketing company Pagemodo recently pulled research from sources around the web to produce the infographic below, looking at just how much faith marketers have in social media. The aggregated data shows a sense of conservative optimism.
Sixty-four percent of business owners say social media marketing is a promising tactic and they believe it provides returns — but they aren’t willing to go all in with it just yet and favor a more cautious approach. Another 20% are more bullish on its potential, according to the same study, while just 6% are hardcore skeptics.
For more info: mashable.com/2012/05/23/social-marketing-infographic/