For every post that goes to Twitter, Facebook, and Google+, a single email newsletter is more “valuable,” because it’s more trackable. For all of the engagement opportunity that social sites present, they are all notoriously difficult to measure outside of network growth.
By contrast, email marketing lets us see when an a message has been:
- clicked (+ what was clicked)
- socially shared
- and forwarded
This is why you hear the expression “build your list.” In short, it’s extremely trackable. As an email list grows, marketers can begin inserting ads, for additional revenue. Based upon what people click, a marketer can segment its audience. Most social sites can’t compete with that…
Here’s how Twitter will learn to compete head on with email marketing.
For more info: http://goo.gl/zUmBn