Google+ Communities: What Marketers Need to Know

What Is a Google+ Community?

A Google+ Community is a place to meet and engage with people on topics you’re interested in. If you had trouble finding engagement on Google+ in the past, it’s time to take a second look and check out active communities on topics you care about.

Not only will you find great discussions going on, but you’ll also meet great people who share your interests. And this will help build your relationships and expand your network.

You can create public communities and private communities. There are already thousands of communities forming—and you can find dozens of communities on almost every topic imaginable.

Here are just a few awesome communities dedicated to social media that you might find interesting:

For more info:



Google+ Introduces Communities: This Week in Social Media

Google+ Rolls Out Communities: With this new feature, you can create public or private membership communities with discussion threads and integration with other Google+ features such as Hangouts.  ”With Google+ Communities there’s now a gathering place for your passions.” Mobile functionality for Google+ Communities is coming soon.

Share Your Quora Contributions on LinkedIn: “Quora’s new LinkedIn integration makes it easier to share what you know with people who want to learn about your professional history.”  And ”LinkedIn’s new profile allows you to post your contributions directly onto your LinkedIn profile, where anyone can see them alongside your background and experience.”

For more info:


Google Adds Medications To Its Knowledge Graph

Searchers in need of medical information will begin seeing detailed information on medications as part of Google’s Knowledge Graph product.

In today’s announcement, Google says it’ll source the data from sources like the National Library of Medicine, National Institutes of Health, the US Food & Drug Administration, the Dept. of Veterans Affairs and others.

Here’s a screenshot from Google’s announcement, using the drug Naproxen as an example.

For more info:


Google Have Big Plans for Authorship- You Should Too

Where content gets posted has always been incredibly important to Google. They have been using signals such as page rank to indicate the authority of a site for a while now. Websites that have built up authority and respect will get their content favoured in comparison to their less established competitors. As a result, any content that an established site produces will automatically get favoured and rank highly in the search results.

As of now, Google will be looking at an even better indicator of quality content- the authors themselves. Google patented something called ‘agent rank’ back in 2005 but didn’t do much with it; until recently. It has since developed into what we now know as authorship.

Basically, authors are going to be directly connected to their content, and they will develop an author rank. If you are consistently producing quality content that gets a lot of attention such as shares, likes, tweets etc. your author rank is going to increase, your future content is going to carry more weight and therefore rank higher as a result.

for more info:

Google+ Hangouts Enhanced: This Week in Social Media

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Google+ Hangouts Are Nicer to Look at, Easier to Use: Google+ Hangouts have some new features: a sidebar you can show or hide, new notifications and apps that are easier to find and manage. The result is a more enjoyable experience.

for more info: