Video is a great addition to virtually any content mix. It’s highly engaging, a great way to humanize your brand, and can provide incredible value to your consumers, to list just a few benefits.
But for small businesses, producing video content can be challenging for several reasons.
Hiring a production house is expensive.
Self-shot video can lack the quality and polish of professional video.
A lack of experience makes the thought of producing video content nerve-racking.
All of these reasons are valid, but none should deter you from producing what could be amazing video content. So, how can you produce killer video content for your small business?
Here are 10 steps to get you started:
for more info: http://goo.gl/oHeJf
In August, Google introduced a field test that brings Gmail content in your search results. So if you searched for [my flights] and you had a flight confirmation email in your Gmail account, Google would show you upcoming flights.
This is still an opt in field test available to a limited number of US users but Google has announced they have expanded it to cover searches for purchases/orders, event registrations, and hotel reservations.
For more info: http://goo.gl/gsw98
Just 38% of companies have a content marketing strategy.
This headline gave me pause as I was catching up on my reading!
Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their first ever-Content Marketing Report. The report is based on a survey of more than 1,300 digital marketing professionals. The upside to this survey is that 90% of those surveyed believe content marketing will become more important over the next twelve months.
What caught my attention though is this – just 38% currently have a defined strategy in place. For more info: http://socialmediatoday.com/tonyzambito/910431/content-marketing-are-you-part-38
Good products have good word-of-mouth. Great products have brand evangelists.
I recommend a product to friends so much that I’ve almost become a spokesperson. I talk about the product on Twitter and Facebook and in person. I’ve gotten many friends and family to use (and Tweet) the product themselves. I gush to people randomly about trying it. I watch for new outlets for the product in town and blast it out on Twitter when there is one just because I’m happy about it. What life-changing product is it that I’ve become an evangelist for?
A company that makes shakes and smoothies, called F’real