Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time we start treating our social postings with the same amount of gravity as we do our content.

Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals;  and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company.

For more info: http://searchengineland.com/why-you-need-to-treat-your-social-media-strategy-like-your-content-strategy-145199

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5 Ways To Cultivate Your Social Media Brand Ambassadors

In an age where social media and brand image are irrevocably linked, brands and businesses need methods of managing their social media brand activists.  In social business, the most loyal fans aren’t just supporting brands, they define a brand.

As a result of social technologies, fans now have a global voice – and a platform to share their interests, product ideas and feedback. When it comes to how businesses plan their marketing spending, it makes sense to pay attention to what their customers are saying about their brand and to reward them for their loyalty.

The most important customers that marketers struggle to cultivate are their social brand ambassadors.  These are fans that are highly influential on social media, and often follow the brand across several social media platforms. There are three levels of brand ambassadors: For more info: http://socialmediatoday.com/kelly-dern/1201346/five-methods-cultivate-your-social-media-brand-ambassadors

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3 Ways Sharpie is Engaging Teens With Social Media

In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.

The Teen Market

Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.

Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.

But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them

For more info: http://www.socialmediaexaminer.com/connect-with-teens-on-social-media-sharpie-case-study/

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Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time we start treating our social postings with the same amount of gravity as we do our content.

Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals;  and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company.

For more info: http://goo.gl/smFAJ

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Reporting On Social Media Engagement

I was in this industry when people were starting to throw around the phrase Web 2.0. Video marketing was in its infancy, Facebook was only for college students, and MySpace was where you sold things to a 12-year-old. Along with my time in the industry, social media has grown from a conversation we had with clients, but didn’t really worry about, to an intensely competitive and important form of marketing.

As we traveled through the lifespan of social media marketing to date, we heard and said a bunch of phrases like, “revenue tracking isn’t really possible here” and “your revenue is in the engagement.” A quote that has stuck with me for years is from Lee Odden of Top Rank Marketing. He said at a PubCon about 5 years ago, “You don’t ask the phone company to report on the ROI of your telephone.”

for more: http://goo.gl/pzEvz

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