In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.
The Teen Market
Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.
Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.
But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them
In the marketing strategy outlined below, you’ll learn more about the customers on your email list and you’ll be able to better tailor your Facebook marketing to your customers.
How It Works
If you’re an experienced Facebook Ads user, this is a great way to take your Facebook advertising to the next level.
If you’re just getting started with Facebook advertising or if your email list is fewer than 500 people, you may want to focus first on some of the other Facebook advertising strategies.
Facebook introduced the Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as demographics and interests.
In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time we start treating our social postings with the same amount of gravity as we do our content.
Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals; and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company.
For more info: http://goo.gl/smFAJ
When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers.
In this article, I’m going to show you how to add YouTube videos to Pinterest.
This is a great way to leverage the power of both of these platforms.
And this tactic is easy to do and can easily be outsourced.
#1: Download Google Chrome
You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel.
If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download.
Here’s the direct link to the free plugin: Google Chrome’s Shareaholic for Pinterest.
Anybody who has spent more than a minute sweating over their online social networks needs an answer to this question. In fact when I began thinking about it I came across some pretty sad literature of young people shamed by their lack of Facebook friends.
Friends are important but I was thinking more about professional friends, colleagues, contacts. And asking myself: Is the emphasis on growing our network of connections blinding us to the value that people can bring to our careers?
for more info: http://goo.gl/vgG0L
Google has written a blog post documenting their legal process and approach to dealing with government requests for user and search data, highlighting a new section now available in Google that also answers more of these questions.
Governments routinely ask search engines like Google for access to user data for various reasons. From search logs, to email accounts, to browser history, to purchase history. Google says they take each request incredibly seriously.
They post transparency reports for all user data requests issued by governments around the world. In the U.S. they even document if the requests are subpoenas, court orders and/or warrants.
For more info: http://goo.gl/XkutF