A short film called “Online Now” appeared on the Internet last year. The film consists of a series of quick vignettes which create pretty great interpretation of how technology has invaded our lives. One of the scenes shows a young guy using Facebook to learn about a girl who recently went from “In a Relationship” to “Single”. By browsing her likes and interests he fakes a photo, learns about a band she’s into and ends up going on a date with her – all through Facebook. Had the new Facebook Graph Search been around when the filmmakers wrote this scene, it would have played out a little bit different.
I got access to Facebook Graph Search last week, and while messing around with some arbitrary search terms, I couldn’t stop thinking about “Online Now.” The film makes a great point: While social media is great for keeping in touch with friends and family, young people use it to easily, and sometimes dishonestly, browse for potential girlfriends and boyfriends. This idea is explained the best in “Social Network” when the fictional Mark Zuckerberg says, “Relationship status, interested in – this is what drives life in college.”