Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time we start treating our social postings with the same amount of gravity as we do our content.

Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals;  and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company.

For more info: http://searchengineland.com/why-you-need-to-treat-your-social-media-strategy-like-your-content-strategy-145199



What Is A Social Media Strategy?

Over the last few weeks I’ve been working with clients on setting up a social media strategy for their business and it’s become very apparent that they have very little idea of what a social media strategy is.

So before I tell you exactly what a social media strategy is let me tell you what it definitely is not:
•A social media strategy is not setting up a Facebook account, spamming your friends about it and then posting content any time you are available.
•A social media strategy is not setting up a like gate and then forcing people to like you in return for some cheap bribe
•A social media strategy is not consistently posting images and articles to your wall which sell your products to your fans

I know that this list of things NOT to do seems very simple but I am finding that more and more businesses just don’t “get” social media. They think that it’s a place they can get a quick pay off and generate HUGE returns.

For more info:http://socialmediatoday.com/samuel-junghenn/1029781/what-social-media-strategy

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